Design

Invisible Details

Design is

Invisible

Clearview Hwy

Clearview Hwy

Not so Invisible

"Turn on the bottom left burner"

Instructions, much?

"When a device as simple as a door needs an instruction manual, it is a failure." Don Norman

Not that invisible

Beauty

Craigslist

Proof that ugly things can be well designed.

Design Principles

Four tips for designing anything, ever.

Proximity

Group related things together

Proximity

Proximity

Alignment

Find a line and stick with it

Alignment

Alignment

If you're

going
to make it

CENTERED

be

OBVIOUS, PLZ

Contrast

If its not the same, make it very different

Contrast

Contrast

Contrast

Repetition

Pick a visual element & use it over and over

Repetition

Repetition

Repetition

Repetition

IN SUMMARY

Proximity

Alignment

Contrast

Repetition

Principles In the Wild

Just your everyday credit card disclosure statement

Principles In the Wild

A total redesign!

Be invisible

Apply the principles

Thanks!

@lenagroeger

Design & Presentation